Hi there! To set the time on your Retro Gold Sq Watch, here are the basic steps: 1. Pull the crown out to the time setting position - it should click when fully extended. 2. Turn the crown clockwise or counter-clockwise to adjust the hour and minute hands together. You'll need to turn it a full rotation past the hour marker to adjust by 1 hour. 3. Once the time is set as you like, gently push the crown back in to the normal position to start the time keeping. Let me know if you have any other questions! Some similar watches featured in the PriceCheck results, like the Casio Retro AW-49HE-1AVUDF Analog And Digital Watch, allow you to easily set the time with the push of a button which may be more convenient.