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If It Wasn' T For The People...This Job Would Be Fun - Coaching For Buy-In And Results (Hardcover)
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A History Of American Consumption - Threads Of Meaning Gender And Resistance Hardcover
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Motivating SMEs To Cooperate And Internationalize - A Dynamic Perspective Hardcover
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Pioneering African-American Women In The Advertising Business - Biographies Of MAD Black WOMEN Paperback
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The Hybrid Media System - Politics And Power Hardcover 2nd Revised Edition
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Customers The Day After Tomorrow - How To Attract Customers In A World Of AI Bots And Automation Paperback
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Visual Public Relations - Strategic Communication Beyond Text Hardcover
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Storynomics - Story Driven Marketing In The Post-Advertising World Hardcover
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Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and
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Public Relations Ethics And Professionalism - The Shadow Of Excellence Paperback
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Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising - demonstrating how good advertising is the result
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Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofits reputation. The ways in which businesses both for-profit and not-for-profit
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