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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to
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Performing Consumers - Global Capital And Its Theatrical Seductions Paperback New Ed
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Examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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Imaging In Advertising - Verbal And Visual Codes Of Commerce Hardcover New
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Business Process Mapping Workbook - Improving Customer Satisfaction Paperback 2 Rev Ed
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The Third Edition of A GUIDE TO CUSTOMER SERVICE SKILLS FOR THE SERVICE DESK PROFESSIONAL explores the changing role of the service desk professional. Each chapter expands upon a particular skill required
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A Guide To Customer Service Skills For The Service Desk Professional Paperback 3RD Edition
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One of the most effective protections against competition is long-term customer loyalty. This book presents a step-by-step guide which argues that the key to customer loyalty lies in the right mix of
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Six Sigma In Transactional And Service Environments Hardcover New Ed
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Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this and the developments in measurement tools for marketing and advertising,
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Media Relations Measurement - Determining The Value Of Pr To Your Company& 39 S Success Hardcover New Ed
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Discusses the advertising establishment, revealing what advertisers know about human nature and how they exploit it to make a profit.
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Can& 39 T Buy Me Love - How Advertising Changes The Way We Think And Feel Paperback
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This book deals with both qualitative and quantitative approaches to research methodology; the steps followed in the research process; data collection (sampling, measuring, questioning and observing); and the procedures followed when applying
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Communication Research - Techniques Methods And Applications Paperback 2ND Ed
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Nice Is Not A Biscuit - How To Build A World-Class Business By Doing The Right Thing (Paperback)
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Nice Is Not A Biscuit - How To Build A World-class Business By Doing The Right Thing Paperback
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Social Marketing - Principles And Practice For Delivering Global Change (Paperback 4th Edition)
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Social Marketing - Principles And Practice For Delivering Global Change Paperback 4TH Edition
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Brand Storytelling - Put Customers At The Heart Of Your Brand Story (Paperback 2nd Revised Edition)
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Brand Storytelling - Put Customers At The Heart Of Your Brand Story Paperback 2ND Revised Edition
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Hispanic Market Power - America' S Business Growth Engine (Hardcover)
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Hispanic Market Power - America& 39 S Business Growth Engine Hardcover
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Entrepreneurial Cosplay - Creating Identity Building Identity Brand And Business Acumen (Hardcover)
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Entrepreneurial Cosplay - Creating Identity Building Identity Brand And Business Acumen Hardcover
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