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The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production
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Marketing & Sales
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but
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Marketing & Sales
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of
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Marketing & Sales
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture,
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Marketing & Sales
Designed as a core textbook for courses in Advertising and Society, Advertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues
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Marketing & Sales
This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood
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What& 39 S In A Name? - Advertising And The Concept Of Brands Paperback 2 Rev Ed
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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for
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Advertising For Account Holders Rle Marketing - Routledge Library Editions: Marketing Paperback
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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part
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This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of
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Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to
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As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on
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International Public Relations - A Comparative Analysis Paperback
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In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of
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Public Relations In Britain - A History Of Professional Practice In The Twentieth Century Hardcover New
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Marketing & Sales
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J.
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Deconstructing Public Relations - Public Relations Criticism Paperback
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Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written
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Making It In Public Relations - An Insider& 39 S Guide To Career Opportunities Paperback 2ND Edition
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Marketing & Sales
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production
📱
Marketing & Sales
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as
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Advertising The Uneasy Persuasion Rle Advertising - Its Dubious Impact On American Society Hardcover
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Marketing & Sales
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of
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Marketing & Sales
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the
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Marketing & Sales
This text is an exploration of the interplay between employment and domestic relations within a specific group of young women, which includes single working women without children and working mothers. It is
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Young Adult Women Work And Family - Living A Contradiction Hardcover
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Are you overworked, unappreciated and under-resourced? This book understands you, and provides years and years of User Support experience packed into one volume. The 'How To' book that every IT department needs,
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How To Manage The It Help Desk - A Guide For User Support And Call Center Paperback 2ND Edition
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