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International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach
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'Essential reading for all practitioners and researchers who seek to gain greater insights on cultural differences and leadership competencies.'- Rosalie Tung, Simon Fraser University, Past President, Academy of Management and author of
For students in the one-semester MBA Managerial Economics course. This book is also suitable for all readers interested in the field of managerial economics.
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