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The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for
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Advertising For Account Holders Rle Marketing - Routledge Library Editions: Marketing Paperback
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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this
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Frameworks For Market Strategy Paperback European Ed
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To get a competitive edge in a world of commoditized service, companies have to convert their reactive, cost-oriented contact centers into predictive, engaged, revenue-generating, real-time profit centers. A real-time contact center provides
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If It Wasn' T For The People...This Job Would Be Fun - Coaching For Buy-In And Results (Hardcover)
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If It Wasn& 39 T For The People...this Job Would Be Fun - Coaching For Buy-in And Results Hardcover
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Reading Planet: Astro - Hookwell' S School For Proper Pirates 2 - Mercury/Blue Band (Paperback)
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Frameworks For Market Strategy - European Edition (Hardcover European Ed)
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Perfect Phrases For Customer Service Second Edition Paperback 2ND Edition
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Macro-Social Marketing Insights - Systems Thinking For Wicked Problems Hardcover
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Macro-social Marketing Insights - Systems Thinking For Wicked Problems Hardcover
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The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips The classic text that describes in detail how to successfully manage and market a public relations firm, has been
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Managing A Public Relations Firm For Growth And Profit Hardcover 2ND Edition
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A Framework For Marketing Management Paperback 6th International Edition
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Framework For Marketing Management A Global Edition - European Edition Paperback 6TH Edition
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Designing The Best Call Center For Your Business Paperback 2ND Edition
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Creative Superpowers - Equip Yourself For The Age Of Creativity (Hardcover)
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Creative Superpowers - Equip Yourself For The Age Of Creativity Hardcover 2ND Edition
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Exploring Cultural Value - Contemporary Issues For Theory And Practice (Hardcover)
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Exploring Cultural Value - Contemporary Issues For Theory And Practice Hardcover
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