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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the
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Television And Political Advertising - Volume Ii: Signs Codes And Images Hardcover New
Hollywood's live-action superhero films currently dominate the worldwide box-office, with the characters enjoying more notoriety through their feature film and television depictions than they have ever before. This book argues that this
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The Modern Superhero In Film And Television - Popular Genre And American Culture Hardcover
This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked
Originally published in 1985, this book surveys developments in cable television in the major industrialised countries with chapters specifically authored on each area. It looks at the technology, its potential, and how
This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked
We all talk about the "tube" or "box," as if television were simply another appliance like the refrigerator or toaster oven. But Cecilia Tichi argues that TV is actually an environment--a pervasive
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Electronic Hearth - Creating An American Television Culture Paperback
Before the Internet, camcorders, and hundred-channel cable- systems--predating the Information Superhighway and talk of cyber-democracy--there was guerilla television. Part of the larger alternative media tide which swept the country in the late
Vale's Technique of Screen and Television Writing is an updated and expanded edition of a valuable guide to writing for film and television. Mr. Vale takes the aspiring writer through every phase
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Vale& 39 S Technique Of Screen And Television Writing Paperback Rev. Updated And Expanded Ed
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Television Technology Demystified - A Non-technical Guide Paperback
This new Dictionary is the first in-depth reference to cover the approaches deployed in the study of the moving image as well as defining key theoretical terms. Featuring over 400 entries ranging
Celebrities have come to increasingly dominate the media and its study in contemporary culture. Although acknowledged as part of this general rise in the importance of celebrity culture, television's specific forms of
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Television Personalities - Stardom And The Small Screen Paperback New
