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Yes : 50 Scientifically Proven Ways To Be Persuasive
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Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research
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Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling
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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to
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The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has
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Managing A Public Relations Firm For Growth And Profit Paperback 2ND Edition
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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to
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A special, premi*re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors
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Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful
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When it comes to customer experience, Don Peppers is one of the worlds most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling
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A framework for understanding the core issues in customer service delivery and management, using a holistic approach. Includes activities, providing the optimal usage of notional hours within the SAQA framework, and the
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The Micro-Script Rules - How To Tell Your Story And Differentiate Your Brand In A Sentence...or Less. Paperback 2nd Ed.
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