596 products in Marketing & Sales

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this

In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams,

Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych,

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published

Macro-Social Marketing Insights - Systems Thinking For Wicked Problems Hardcover

Transcription, or the process by which DNA produces RNA, is a central aspect of gene expression. Transcription factors regulate transcription during development and in disease states. As such, it is critical for

Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer.

Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or

Crystallizing Public Opinion - Edward Bernays (Paperback)

Contemporary Issues In Branding Paperback

Social Media Success for Every Brand - Claire Diaz-Ortiz (Paperback)

This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect

Art Of Advertising The (Hardcover)