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Yes : 50 Scientifically Proven Ways To Be Persuasive
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Yes - 50 Scientifically Proven Ways To Be Persuasive Paperback
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Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research
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Creative Bible An updated edition of the best-selling reference work for copywriting In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling
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D&ad. The Copy Book Hardcover
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Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores. Looking at our performative desire to
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Performing Consumers - Global Capital And Its Theatrical Seductions Hardcover
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The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has
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Managing A Public Relations Firm For Growth And Profit Paperback 2ND Edition
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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to
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Corporate Public Affairs - Interacting With Interest Groups Media And Government Paperback
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A special, premi*re release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors
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A Cannes Lions Jury Presents: The Art Of Branded Entertainment Paperback
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Like the international bestseller Who Moved My Cheese?, Hug Your Customers is powerful through its simplicity. Jack Mitchell is CEO of Mitchells - a clothes store and one of the most successful
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Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt
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Service Innovation: How To Go From Customer Needs To Breakthrough Services Hardcover Ed
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When it comes to customer experience, Don Peppers is one of the worlds most respected authorities. Over the last twenty years he and co-author Martha Rogers have written a series of best-selling
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FULLY REVISED EDITION with over 10,000 words of new content. Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities. They earn more money. Many
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Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage
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A framework for understanding the core issues in customer service delivery and management, using a holistic approach. Includes activities, providing the optimal usage of notional hours within the SAQA framework, and the
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Book Of Ideas 2 - A Journal Of Creative Direction And Graphic Design - Volume 2 Paperback
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Book Of Ideas 2 - A Journal Of Creative Direction And Graphic Design - Volume 2 Paperback
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The Micro-Script Rules - How To Tell Your Story And Differentiate Your Brand In A Sentence...or Less. Paperback 2nd Ed.
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