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Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this
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In an attempt to achieve high levels of growth, profit, and competitive advantage, American businesses have been implementing a variety of management initiatives, such as TQM, reengineering, service management, self-directed work teams,
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Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych,
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Rumors And Rumor Control - A Manager& 39 S Guide To Understanding And Combatting Rumors Paperback
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Perfect Phrases For Customer Service Second Edition Paperback 2ND Edition
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Advertising Media Planning Seventh Edition Hardcover 7TH Edition
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This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published
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Macro-Social Marketing Insights - Systems Thinking For Wicked Problems Hardcover
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Transcription, or the process by which DNA produces RNA, is a central aspect of gene expression. Transcription factors regulate transcription during development and in disease states. As such, it is critical for
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Do you want a better understanding of who your customers are? Do you want to learn how to acquire the customer voice? The next decade will be the decade of the customer.
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Acquiring Processing And Deploying - Voice Of The Customer Hardcover
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Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or
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Designing The Best Call Center For Your Business Paperback 2ND Edition
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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect
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Art Of Advertising The (Hardcover)
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Art Of Advertising The Hardcover
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The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the
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The Globalization Of Advertising - Agencies Cities And Spaces Of Creativity Hardcover New
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The Angel In The Marketplace - Adwoman Jean Wade Rindlaub And The Selling Of America (Hardcover)
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